Privacy policy
Privacy policy
1) Information about the collection of personal data and contact details of the controller
1.1 We are pleased that you are visiting our website and thank you for your interest. Below we will inform you about how we handle your personal data when you use our website. Personal data is all data that can be used to identify you personally.
1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is salesmaster, Krummes Wiese 1a, 59427 Unna, Germany, Phone: +491758097596, Email: patrick@getsalesmaster.com. The controller responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.
1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.
2) Data collection when visiting our website
If you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time of access
- Amount of data sent in bytes
- Source/reference from which you came to the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
The processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.
3) Hosting & Content Delivery Network
Hosting by Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), for the purpose of hosting and displaying the online shop on the basis of processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of the aforementioned services from Shopify, data may also be transmitted to Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. or Shopify (USA) Inc. as part of further processing on behalf of the company. In the event that data is transmitted to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by the European Commission's adequacy decision. Further information on Shopify's data protection can be found on the following website: https://www.shopify.de/legal/datenschutz Further processing on Shopify servers other than those mentioned above will only take place within the scope communicated below.
4) Cookies
In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted after you close your browser (so-called "session cookies"), while others remain on your device for longer and enable you to save page settings (so-called "persistent cookies"). In the latter case, you can find out how long they are stored for in the overview of your web browser's cookie settings.
If personal data is also processed by individual cookies we use, the processing is carried out in accordance with Art. 6 Para. 1 lit. b GDPR either to execute the contract, in accordance with Art. 6 Para. 1 lit. a GDPR in the event of consent being given, or in accordance with Art. 6 Para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.
5) Contact us
5.1 Rating reminder from Trustpilot
If you have given us your express consent to do so during or after your order in accordance with Art. 6 Paragraph 1 Letter a of GDPR, we will send your email address to the Trustpilot rating platform of Trustpilot A/S, Pilestræde 58, 1112 Copenhagen K, Denmark (www.trustpilot.com) so that they can send you a rating reminder by email.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to the rating platform.
5.2 When you contact us (e.g. via contact form or email), personal data will be processed - exclusively for the purpose of processing and answering your request and only to the extent necessary for this purpose. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 (1) lit. f GDPR. If your contact is aimed at a contract, the additional legal basis for processing is Art. 6 (1) lit. b GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention periods to the contrary.
5.3 WhatsApp Business
We offer visitors to our website the opportunity to contact us via the WhatsApp messaging service of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called “business version” of WhatsApp.
If you contact us via WhatsApp in connection with a specific transaction (for example, an order you have placed), we will save and use the mobile phone number you use on WhatsApp and - if provided - your first and last name in accordance with Art. 6 Paragraph 1 Letter b. GDPR to process and answer your request. On the basis of the same legal basis, we may ask you to provide further data (order number, customer number, address or email address) via WhatsApp in order to be able to assign your request to a specific process.
If you use our WhatsApp contact for general inquiries (e.g. about the range of services, availability or our website), we will save and use the mobile phone number you use on WhatsApp and - if provided - your first and last name in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in the efficient and timely provision of the requested information.
Your data will only be used to answer your request via WhatsApp. It will not be passed on to third parties.
Please note that WhatsApp Business receives access to the address book of the mobile device we use for this purpose and automatically transfers telephone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA. To operate our WhatsApp Business account, we use a mobile device in whose address book only the WhatsApp contact data of those users who have contacted us via WhatsApp are stored.
This ensures that every person whose WhatsApp contact details are stored in our address book has already consented to the transmission of their WhatsApp telephone number from the address books of their chat contacts in accordance with Art. 6 Paragraph 1 Letter a of GDPR by accepting the WhatsApp terms of use when using the app for the first time on their device. The transmission of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.
For the purpose and scope of data collection and the further processing and use of the data by WhatsApp as well as your rights and setting options to protect your privacy, please refer to WhatsApp's privacy policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy
6) Data processing when opening a customer account
In accordance with Art. 6 Paragraph 1 Letter b of GDPR, personal data will continue to be collected and processed to the extent required if you provide it to us when opening a customer account. You can find out which data is required to open an account in the input mask of the corresponding form on our website. You can delete your customer account at any time and can do so by sending a message to the above-mentioned address of the person responsible. After your customer account has been deleted, your data will be deleted provided that all contracts concluded through it have been fully processed, there are no statutory retention periods to the contrary and we have no legitimate interest in continuing to store the data.
7) Comment function
As part of the comment function on this website, in addition to your comment, information on the time the comment was created and the commentator name you chose will be saved and published on this website. In addition, your IP address will be saved for security reasons in order to enable an assignment to the author in the event of illegal comments. Your email address will be saved so that we can contact you if a third party complains that your published content is illegal.
8) Use of customer data for direct marketing
8.1 Registration for our email newsletter
If you sign up for our email newsletter, we will regularly send you information about our offers. The only mandatory information required to send the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure to send the newsletter, which ensures that you only receive the newsletter once you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address provided.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Paragraph 1 Letter a of GDPR. We save your IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration so that we can trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter is used strictly for the intended purpose. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a corresponding message to the person responsible named above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we inform you in this declaration.
8.2 - Newsletter dispatch via Klaviyo
Our e-mail newsletters are sent via the technical service provider »Klaviyo«, 225 Franklin St, Boston, MA 02110, USA ( http://www.klaviyo.com/ ), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 Paragraph 1 Letter f of GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. Please note that your data is usually transferred to a Klaviyo server in the USA and stored there.
Klaviyo uses this information to send the newsletter on our behalf. Klaviyo does not use the data of our newsletter recipients to write to them itself or to pass it on to third parties.
To protect your data in the USA, we have a data processing agreement with Klaviyo ("Data Processing Agreement") in which Klaviyo undertakes to protect the data of our users, to process it on our behalf in accordance with its data protection regulations and in particular not to pass it on to third parties.
You can view Klaviyo’s privacy policy here: https://www.klaviyo.com/privacy
9) Data processing for order processing
9.1 - Transmission of image files for order processing via upload function
On our website, we offer customers the option of ordering the personalization of products by transmitting image files via an upload function. The submitted image motif is used as a template for the personalization of the selected product.
Using the upload form on the website, the customer can send one or more image files from the memory of the end device used to us directly via automated, encrypted data transfer. We then record, store and use the transmitted files exclusively for the production of the personalized product in accordance with the respective service description on our website. If the transmitted image files are passed on to special service providers for the production and processing of the order, you will be explicitly informed of this in the following paragraphs. No further transfer takes place. If the transmitted files or the digital motifs contain personal data (in particular images of identifiable persons), all of the processing operations just mentioned are carried out exclusively for the purpose of processing your online order in accordance with Art. 6 Para. 1 lit. b GDPR. Once the order has been processed, the transmitted image files are automatically and completely deleted.
- Transmission of image files for order processing by email
On our website, we offer customers the option of ordering the personalization of products by sending image files by email. The submitted image motif is used as a template for personalizing the selected product.
The customer can send us one or more image files from the memory of the end device used using the email address provided on the website. We then record, store and use the files transmitted in this way exclusively for the production of the personalized product in accordance with the respective service description on our website. If the transmitted image files are passed on to special service providers for the production and processing of the order, you will be explicitly informed of this in the following paragraphs. No further transfer will take place. If the transmitted files or digital motifs contain personal data (in particular images of identifiable persons), all of the processing operations just mentioned are carried out exclusively for the purpose of processing your online order in accordance with Art. 6 Paragraph 1 Letter b GDPR. After the order has been processed, the transmitted image files will be automatically and completely deleted.
9.2 To the extent necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 Paragraph 1 Letter b of GDPR.
If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact details you provided when ordering (name, address, email address) in order to inform you personally about upcoming updates within the legally stipulated period by suitable communication channels (e.g. by post or email) within the scope of our statutory information obligations in accordance with Art. 6 Paragraph 1 Letter c GDPR. Your contact details will be used strictly for the purpose of notifying you of updates owed by us and will only be processed by us for this purpose to the extent necessary for the respective information.
To process your order, we also work with the following service provider(s), who support us in whole or in part in the implementation of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.
9.3 In order to fulfil our contractual obligations towards our customers, we work with external shipping partners. We pass on your name and delivery address and, if necessary for delivery, your telephone number, to a shipping partner selected by us exclusively for the purposes of delivering the goods (Art. 6 Para. 1 lit. b GDPR).
9.4 Transfer of personal data to shipping service providers
- DHL
If the goods are delivered by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn), we will pass on your e-mail address to DHL in accordance with Art. 6 Paragraph 1 Letter a of GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or to provide delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to DHL for the purpose of delivery in accordance with Art. 6 Paragraph 1 Letter b of GDPR. The information will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DHL or delivery notification is not possible.
Consent can be revoked at any time with future effect to the person responsible named above or to the transport service provider DHL.
9.5 Use of payment service providers (payment services)
- Apple Pay
If you choose the payment method "Apple Pay" from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed using the "Apple Pay" function on your iOS, watchOS or macOS device by charging a payment card stored with "Apple Pay". Apple Pay uses security functions that are integrated into the hardware and software of your device to protect your transactions. To authorize a payment, you must enter a code that you have previously specified and verify it using the "Face ID" or "Touch ID" function of your device. For the
purpose of processing the payment, the information you provided during the ordering process, along with information about your order, will be passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to carry out the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the source website to confirm the payment success.
If personal data is processed during the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 Paragraph 1 Letter b of GDPR.
Apple stores anonymized transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve "Apple Pay" and other Apple products and services.
When you use Apple Pay on iPhone or Apple Watch to complete a purchase that you made via Safari on Mac, the Mac and the authorization device communicate via an encrypted channel on Apple servers. Apple does not process or store any of this information in a format that can be used to identify you. You can disable the ability to use Apple Pay on your Mac in your iPhone's settings. Go to "Wallet & Apple Pay" and disable "Allow payments on Mac."
Further information on data protection at Apple Pay can be found at the following Internet address: https://support.apple.com/de-de/HT203027 - Google Pay
If you choose the payment method “Google Pay” from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), the payment will be processed via the “Google Pay” application on your mobile device running at least Android 4.4 (“KitKat”) and having an NFC function by charging a payment card stored with Google Pay or a payment system verified there (e.g. PayPal). To authorize a payment via Google Pay of more than €25, your mobile device must first be unlocked using the verification measure set up in each case (e.g. facial recognition, password, fingerprint or pattern).
For the purpose of payment processing, the information you provided during the ordering process, along with information about your order, will be passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a unique transaction number to the source website, which is used to verify a payment. This transaction number does not contain any information about the real payment data of your payment method stored with Google Pay, but is created and transmitted as a one-time valid numeric token. For all transactions via Google Pay, Google acts merely as an intermediary to process the payment process. The transaction is carried out exclusively in the relationship between the user and the source website by debiting the payment method stored with Google Pay.
If personal data is processed during the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 Paragraph 1 Letter b of GDPR.
Google reserves the right to collect, store and evaluate certain transaction-specific information for each transaction made via Google Pay. This includes the date, time and amount of the transaction, the merchant location and description, a description of the goods or services purchased provided by the merchant, photos that you have attached to the transaction, the name and email address of the seller and buyer or the sender and recipient, the payment method used, your description of the reason for the transaction and, if applicable, the offer associated with the transaction.
According to Google, this processing is carried out exclusively in accordance with Art. 6 (1) (f) GDPR on the basis of the legitimate interest in proper accounting, the verification of transaction data and the optimization and maintenance of the functionality of the Google Pay service.
Google also reserves the right to merge the processed transaction data with other information that is collected and stored by Google when using other Google services.
The Google Pay terms of use can be found here:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection at Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna
If you select a Klarna payment service, payment will be processed via Klarna Bank AB (publ), https://www.klarna.com/de/ , Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). In order to enable payment to be processed, your personal data (first and last name, street, house number, postcode, city, gender, email address, telephone number and IP address) as well as data related to the order (e.g. invoice amount, article, delivery method) will be passed on to Klarna for the purpose of identity and credit checks, provided that you have expressly consented to this in accordance with Art. 6 Paragraph 1 Letter a of GDPR as part of the ordering process. You can see which credit agencies your data can be forwarded to here: https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data. Klarna uses the information received about the statistical probability of a payment default to make a balanced decision about the establishment, implementation or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the data controller or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for the contractual payment processing. Your personal data will be treated in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations for data subjects based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy or for data subjects based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy .
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal, we pass your payment data on to PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. The data is passed on in accordance with Art. 6 Paragraph 1 Letter b GDPR and only to the extent that this is necessary for the payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 Paragraph 1 Letter f GDPR on the basis of PayPal's legitimate interest in determining your ability to pay. PayPal uses the result of the credit check in relation to the statistical probability of default for the purpose of deciding whether to provide the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data. For further information on data protection, including on the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing. - Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered by the payment service provider Shopify Payments, payment processing will be carried out by the technical service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we pass on the information you provided during the ordering process along with information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 Para. 1 lit. b GDPR. Your data will be passed on exclusively for the purpose of payment processing with Stripe Payments Europe Ltd. and only to the extent that it is necessary for this purpose. Further information on Shopify Payments' data protection can be found at the following internet address: https://www.shopify.com/legal/privacy . Data protection information on Stripe Payments Europe Ltd. can be found here: https://stripe.com/de/privacy
10) Online Marketing
Facebook Pixel for creating custom audiences with extended data matching (with cookie consent tool)
Within our online offering, the so-called "Facebook Pixel" of the social network Facebook is used in extended data matching mode, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").
Based on their express consent, when a user clicks on an ad displayed on Facebook and placed by us, an addition is added to the URL of our linked page by Facebook Pixel. This URL parameter is then written into the user's browser via a cookie after forwarding, which our linked page itself sets. In addition, this cookie records specific customer data such as the email address that we collect on our website linked to the Facebook ad during processes such as purchases, account registrations or registrations (extended data matching). The cookie is then read by Facebook Pixel and enables the data, including the specific customer data, to be forwarded to Facebook.
With the help of the Facebook pixel with extended data matching, Facebook is able to precisely determine the visitors to our online offering as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel with extended data matching to only display the Facebook ads placed by us to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined based on the websites visited) that we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel with extended data matching, we also want to ensure that our Facebook ads correspond to the potential interests of users and do not appear annoying. In this way, we can further evaluate the effectiveness of Facebook advertisements for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook advertisement (so-called "conversion"). Compared to the standard version of Facebook Pixel, the enhanced data matching function helps us to better measure the effectiveness of our advertising campaigns by recording more associated conversions.
All transmitted data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage policy ( https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
This processing only takes place if explicit consent is given in accordance with Art. 6 Paragraph 1 Letter a of GDPR.
The information generated by Facebook is usually transferred to a Facebook server and stored there; this may also involve transmission to the servers of Meta Platforms Inc. in the USA. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
11) Web analytics services
Google (Universal) Analytics without cookies
This website uses Google (Universal) Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
This website uses Google (Universal) Analytics exclusively without the use of cookies, which means that the service never places cookies on your device.
Instead, the local storage of your browser is used to store an individual ID assigned by Google (Universal) Analytics, which enables an analysis of your use of the website. For this purpose, certain user information is processed via the ID.
The information generated by the ID about your use of this website (including the shortened IP address) is usually transferred to a Google server and stored there; this may also involve transmission to the servers of Google LLC in the USA.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which ensures that the IP address is anonymized by shortening it and excludes direct personal reference. As a result of the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and shortened there.
Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
Google Analytics uses a special function called “demographic characteristics” to also compile statistics with information about the age, gender and interests of site visitors based on an evaluation of interest-based advertising and with the use of third-party information. This allows the definition and differentiation of website user groups for the purpose of targeting marketing measures that are optimized for specific target groups. However, data records collected via the "demographic characteristics" cannot be assigned to a specific person.
Details on the processing initiated by Google Analytics and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above will only be carried out if you have given us your express consent in accordance with Art. 6 Paragraph 1 Letter a of GDPR. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, you can download and install the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plug-in or within browsers on mobile devices, you can withdraw your consent by clicking on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click on this link again):
Deactivate Google Analytics
We have concluded a data processing agreement with Google for the use of Google Analytics, which obliges Google to protect the data of our website visitors and not to pass it on to third parties.
For the transmission of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de In connection with this website, the “UserIDs” function is also used as an extension of Google Analytics. By assigning individual UserIDs, we can have Google create cross-device reports (so-called “cross-device tracking”). This means that if you give your consent to the use of Google Analytics in accordance with Art. 6 Paragraph 1 Letter a of GDPR, your usage behavior can also be analyzed across devices if you have set up a personal account by registering on this website and are logged into your personal account on different devices with your relevant login data. The data collected in this way shows, among other things, on which device you clicked on an ad for the first time and on which device the corresponding conversion took place.
12) Retargeting/ Remarketing/ Recommendation Advertising
TikTok Pixel
This website uses the "TikTok Pixel", a tracking technology of the social network "TikTok" of TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland ("TikTok").
With the help of cookies (small text files that are stored on the device used), information about surfing behavior on our website is collected in pseudonymized form, transmitted to TikTok, stored there and evaluated in order to then enable the display of interest-based and personalized product recommendations on TikTok. The information collected and processed pseudonymously in this way generally includes the device ID, device type, time stamp, operating system used and IP address. The information can be assigned to the user's person with the help of other information that TikTok has stored about the user, e.g. due to the ownership of an account on the social network "TikTok". TikTok can also combine the information collected via the pixel with other information that TikTok has collected via other websites and/or in connection with the use of the social network “TikTok”, thus creating pseudonymized user profiles. Under no circumstances can the information collected be used to personally identify visitors to this website.
The TikTok pixel also enables us to track the effectiveness of advertisements on TikTok. If the user is redirected from an ad on TikTok to pages on this website and the cookies have not yet expired, the pixel records certain user actions predefined by us and can track them (e.g. completed transactions, leads, search queries on the website, visits to product pages). When such an action is carried out, your browser sends an HTTP request from the cookie to the TikTok server via the TikTok pixel, with which certain information about the action is transmitted. Through this transmission, TikTok can create statistics about usage behavior on our website after redirection from a TikTok ad, which we use to optimize our offering.
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website. We have concluded a data processing agreement with TikTok for the use of the TikTok Pixel, which obliges TikTok to protect the data of our site visitors and not to pass it on to third parties. TikTok generally transmits collected information outside the European Economic Area and relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level.
13) Page functionalities
13.1 - Google Web Fonts
This site uses so-called web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") for the uniform display of fonts. When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.
For this purpose, the browser you use must connect to Google's servers. This may also result in personal data being transmitted to the servers of Google LLC in the USA. In this way, Google becomes aware that our website was accessed via your IP address. The processing of personal data when establishing a connection with the provider of the fonts will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.
For more information about Google Web Fonts, see https://developers.google.com/fonts/faq and Google's privacy policy: https://www.google.com/policies/privacy/
13.2 Google reCAPTCHA
On this website we also use the reCAPTCHA function from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This function is primarily used to distinguish whether an input has been made by a natural person or has been misused by machine and automated processing. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 Paragraph 1 Letter f of GDPR on the basis of our legitimate interest in determining individual responsibility on the Internet and avoiding misuse and spam. When using Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC in the USA.
Further information about Google reCAPTCHA and Google's privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/
To the extent legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR for the processing of your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option for making an objection described above.
14) Tools and Others
Cookie Consent Tool
This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users when they visit the page in the form of an interactive user interface on which consent for certain cookies and/or cookie-based applications can be given by ticking boxes. By using the tool, all cookies/services that require consent are only loaded if the respective user gives their consent by ticking the corresponding box. This ensures that such cookies are only placed on the user's respective device if consent has been given. The tool
sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this process.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
Another legal basis for the processing is Art. 6 (1) (c) GDPR. As the responsible party, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.
15) Rights of the data subject
15.1 The applicable data protection law grants you the following data subject rights (rights to information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis stated for the respective conditions for exercising them:
- Right to information pursuant to Art. 15 GDPR;
- Right to rectification pursuant to Art. 16 GDPR;
- Right to erasure pursuant to Art. 17 GDPR;
- Right to restriction of processing pursuant to Art. 18 GDPR;
- Right to information pursuant to Art. 19 GDPR;
- Right to data portability according to Art. 20 GDPR;
- Right to revoke consent granted in accordance with Art. 7 Para. 3 GDPR;
- Right to complain according to Art. 77 GDPR.
15.2 RIGHT OF OBJECTION
IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST AS PART OF A BALANCE OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE. IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE
WILL STOP PROCESSING THE DATA IN QUESTION. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.
IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
16) Duration of storage of personal data
The duration for which personal data is stored is determined based on the respective legal basis, the purpose of processing and – if applicable – also on the respective statutory retention period (e.g. retention periods under commercial and tax law).
When personal data is processed on the basis of an explicit consent in accordance with Art. 6 (1) (a) GDPR, these data will be stored until the data subject revokes his or her consent.
If there are statutory retention periods for data that are processed within the framework of legal transactions or quasi-legal obligations on the basis of Art. 6 (1) (b) GDPR, these data will be routinely deleted after the retention periods have expired, provided that they are no longer required to fulfill or initiate a contract and/or we no longer have a legitimate interest in continuing to store them.
When processing personal data on the basis of Art. 6 (1) (f) GDPR, these data will be stored until the data subject exercises his or her right of objection in accordance with Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.
When processing personal data for the purpose of direct advertising on the basis of Art. 6 (1) (f) GDPR, these data will be stored until the data subject exercises his or her right of objection in accordance with Art. 21 (2) GDPR.
Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.